Ephemeral was created as a love letter to modern indie mag culture. 
As the founder and designer, Lily wanted to create a concise, practical but beautiful publication that made information digestable and through illustration and short form text. Taking huge inspiration from The Real Review, Migrant Journal and Its Freezing in LA.

Issue 1 was the product of her dissertation in her final year of study at Norwich University of the Arts. The magazine has then gone on to receive high praise from the likes of Magculture, ItsNiceThat and has even been nominated from a Stack Award for Best use of Illustration.